Tuesday, March 10, 2009
Annoying.
The only time anyone really enjoys watching commercials is during the Superbowl. They are best used for bathroom or food breaks in and between shows. Money is spent on ways to get around watching commercials (for example, TiVo). It's one thing to advertise during an allotted time in the show, but I find one of the most annoying new methods of advertising on TV is DURING a show. Some stations are worse than others, but these ads will appear on the screen in the middle of the show and sometimes take up up to 1/2 the screen. They can be animated and be very distracting to what's going on behind it, not to mention you cant even see the show thats on! I hate this new way of advertising and I think companies should stick to the basic full-screen commercials and not take away from the entertainment of their programming.
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I've noticed this as well. Perhaps these advertising schemes have been taken from the internet? Think of Youtube and the advertisements that sometimes make their way into your video at the bottom, or just pop-up ads in general. It's the most effective way to get their message out there; when you are seeing something you want to be viewing.
ReplyDeleteI've noticed this a lot recently, and it is really distracting and annoying. When you sit down once a week to watch you favorite show, you want to be able to fully enjoy it...not be bothered by annoying pop ups with characters from other network shows popping up to get you to tune in. It's easy to see where advertisers are coming from, thinking that this will be the most effective way for people to see the ads, but it really ends up just being a nuisance.
ReplyDeleteThe problem is that the advertising companies are realizing that with DVRs and most television shows being easily accessible on the internet, less and less people are going to see their advertisements during the commercial breaks. Because of this, they are coming up with new and more intrusive ways of advertising their products. However, I think that this is pointless. Personally, if a product's advertising is too obnoxious and annoying, this makes me even less likely to purchase or use their product. Ad agencies should try to focus less on their bottom lines and more on their consumers who are putting the money in their pockets, or it's bound to backfire on them in the future.
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