Music In Commercials

Almost every commercial you see uses music, whether its music created specifically for the commercial, or popular music. Sometimes the music merges so well with the commercial that every time you hear the song, you're reminded of the commercial. I find this happens a lot, but I have mixed feelings on it. From a television standpoint I think it's a great way to advertise and give something familiar to the viewer to relate to. From a musical standpoint, I think it's annoying that whenever I listen to the song it makes me think of the commercial! Even though it's a show, one example is The Who on CSI. Whenever the songs come on it makes me immediately think of CSI. It kind of puts a damper on the song when you relate it to a completely different entity on TV. It is, however a great way to advertise and I think television uses music as a great asset to sell and entertain. What do you think and what are some examples you've noticed of popular music that makes you think of a specific show or commercial every time you hear it?